Mobile advertising is an effective strategy to bring in a large number of viewers for your brand. Many celebrities have utilized mobile billboard advertising for successful promotions.
Celebrities love mobile billboards!
Mobile billboard advertising is considered an excellent choice by PR and marketing teams. This form of advertising captures a wide audience across multiple locations and leaves a lasting impression on people. These large-sized 54ft moving billboards are eye-catching and instantly intrigue people.
We put together a list of some of the most famous celebrities who have used mobile advertising.
Katy Perry utilized a 53ft semi-truck for her ‘Prism’ music album. The golden trucks toured from Los Angeles to New York and proved to be a huge success. This was further followed up with a huge appreciation on social media by her fellow celebrities such as Adam Lambert. The truck wrap design was super bold with a special emphasis on her name, album, and release date.
According to Billboard.com “Katy Perry herself encouraged fans to keep an eye out for the shiny viral campaign and confirmed the truck announces the title of her new album and its release date.” she then asked her fans to “Find the #PRISM semi, take a picture and I’ll RT you,” she promised, catnip for her Katykats. “Don’t worry, Los Angeles is just the first stop on the map.” creating a huge buzz for her new album.
Taylor Swift is another famous celebrity who has successfully used mobile advertising for her brand promotions. The successful aspect of this form of strategy is that when the trucks are viewed by people, many of them instantly upload it and create buzz on social media platforms. This further gains views from a wide range of audiences from multiple sources.
Other celebrities who have also utilized mobile billboards as part of their out of home media strategy are:
Thus, celebrities are able to take their brand further with mobile billboard advertising and can serve as an excellent way for you to understand its importance for your own marketing strategies and brand promotions.